When is it a Good Idea to Rebrand?

Branding on lunch bag.
Rebrand Image

Your brand is much deeper than a logo. It is how your customer perceives you and what story you want that customer to know about you and your company. It's crucial to have an eye-catching informative design. This will be what draws your customers in. What is your brand saying about you right now?

1. Does your brand tell a story? Can you see your company mission in your brand?

Dawn Dish Soap does this best with their call to make more people more environmentally aware. Who doesn't want to save the cute ducks that are covered in oil?

2. Could you compromise your brand with a rebrand. Would a rebrand confuse your customers? Or is it a new twist that your customers can identify with and support. IHOP did a great job at their rebrand.

Ihop old logo vs new logo
Ihop logo

Here you can see that they maintained similar colors and well established name as well as font. They decided to focus on happiness. The most recognizable change is how they turned their frown upside down. They incorporated the hashtag #IHOPsmile which promoted customers to take pictures of themselves eating with a smile on their face at IHOP and sharing them on social media outlets.